On November 21, the 39th China Plant Protection Information Exchange & Pesticide And Sprayer Facilities Fair was held at Nanchang Greenland International Expo Center, Jiangxi Province. With the theme of "prevention first and integrated control," the Fair brought together leading agrochemical enterprises, top scientific research institutions and industry experts all over the world to discuss the new development of crop protection.
A number of innovative achievements unveiled at the opening ceremony
On the morning of the 21st November, KingAgroot was invited to attend the opening ceremony of the 39th China Crop Protection Information Exchange and Pesticide and Equipment Trade Fair, where all guests witnessed the research and development achievements in crop protection in recent years. At the ceremony, a series of new products were released which include Flusulfinam, Flufenoximacil, Fluchloraminopyr-tefuryl (to be released) and Isoflualanam (to be released). The new releases demonstrate KingAgroot's scientific and technological achievements contributing to the sustainable development of crop protection, safeguarding of national food security and agricultural ecological security.
Flusulfinam: Paddy-friendly, effective control of common annual grassy weeds, part of broad-leaved and sedge weeds; flexible use, being an excellent paddy weed resistance management tool (already marketed brands include Daowu and Daopuri).
Flufenoximacil: Broad herbicidal spectrum, fast acting, high activity, environment friendliness; effective in control of weeds resistant to glyphosate and glufosinate herbicides, providing growers with a "desired burndown weapon" (already marketed brands include Kuairufeng, Supurui and Yisuke).
Fluchloraminopyr-tefuryl: Long shelf life, broad herbicidal spectrum, stable at low temperature; effective control of weeds that are resistant to glyphosate and glufosinate herbicides such as alternanthera philoxeroides, horseweed herb, Solidago canadensis L. This is a redefinition of the standard of burndown herbicides (already marketed brands include Guanhu, Wanshanhong and Wentianqiang).
Isoflualanam: An insecticide with novel mode of action, independently and innovatively developed by KingAgroot, with both stomach toxicity and contact toxicity, being an environment-friendly product of great significance to the Chinese pesticide industry development.
An intoxicating exhibition, presenting "upward" excitement
In this Fair, in the central zone of Hall A3, KingAgroot set up an immersion experience space of "growing upward and rooting downward," with the design concept of "looking up with excitement." In this experience space, you can view the strategic blueprint at your feet, feel farmer's joyful moment of harvest face to face, and look up to the suspending upper dynamics at the top, where audiences would have a sight from bottom to top, which is an implication of the whole journey of application of agricultural science and technology, beginning from dedicated research and development up to fruitful results in crop fields.
The experience space, key technological data, golden harvest scene and profound brands intertwine with joy and passion, such that each and every visitor can intuitively feel the great power and infinite possibilities empowered by science and technology to agriculture.
KingAgroot's response to agricultural modernization
The continuous "upward" breakthrough originates from KingAgroot's continued devotion and constant spending over the years in research and development of agricultural biotechnology.
At this Fair, KingAgroot not only displayed several star products that have been launched to market such as Flufenoximacil, Flusulfinam and Tripyrasulfone, but also displayed to public a number of new compounds about to be marketed, such as Fluchloraminopyr-tefuryl, Isoflualanam, Flupymezotiaz and Cyclobunofen. Furthermore, KingAgroot gave a systematical presentation to its integrated crop solutions, which encompass a clear product portfolio adapted to each growth stage of crops, providing farmers with more holistic and convenient planting support, making complex farming simpler and more straightforward.
It is worthy of note that in addition to the display of innovative achievements in "novel pesticide development," KingAgroot's "novel seed" achievements have attracted widespread attention.
At the exhibition site, KingAgroot gave a public display of its biological traits associated with Flufenoximacil product series: Maize KA-1G2015-1 and soybean KA-6G2016-7 transformants. Moreover, a few days ago, the transgenic event corn KA-1G2015-1 and soybean KA-6G2016-7 were granted biosafety certificate by the Chinese Ministry of Agriculture and Rural Affairs. This is the world's first commercialized GM corn and soybean tolerant to PPO inhibitor herbicides like Flufenoximacil, being regarded as a great achievement of China's innovation-driven development strategy and seed industry revitalization initiative.
Renewed brand image, user-centric service
At the time of display of key technologies, KingAgroot exhibits its completely upgraded brand image and product packaging. The new version of packaging not only visually looks more modern and higher quality, but more importantly, it reflects the company's "user-centric" philosophy, which introduces intuitive symbolic language and clear color system to further strengthen the "KingAgroot brand identification" and enable farmers to quickly identify and correctly apply the products of KingAgroot. This represents KingAgroot's professionalism and loving care for farmers, thoughtfully.
The 39th China Crop Protection Information Exchange and Pesticide and Equipment Trade Fair is not only a weathervane to the agrochemical industry, but also an important window of display of the Chinese agricultural science and technology. Through the comprehensive and in-depth displays, KingAgroot not only systematically presented lots of its key achievements, but could also demonstrate its firm belief and commitment to promotion of the Chinese agriculture towards green, efficient and independent development.
Going forward, KingAgroot is prepared to continue its "upward spirit" and apply more breakthrough technologies and solutions to inject inexhaustible momentum into the high-quality development of Chinese agriculture towards the harvesting, green and sustainable future.