A Fresh New Look! KingAgroot Unveils a Fully Upgraded Brand Visual Identity to Empower Integrated Crop Solutions

Starting from the 2025–2026 sales season, KingAgroot's product portfolio-including herbicides, insecticides, fungicides, and crop nutrition solutions-will gradually transition to a unified new packaging style. This upgrade is not only a refresh of visual language, but also a key initiative in strengthening KingAgroot's "Crop Science" strategy and reinforcing our brand commitment.

With clearer, more professional, and more user-centric packaging design, the upgrade enhances product selection and usage efficiency. It also marks a solid step forward in KingAgroot's journey to provide integrated, all-in-one crop solutions.

Strategic Upgrade: Building an Integrated Brand Identity from Products Upward

In 2022, KingAgroot rebranded from its early focus on "resistant weed management" to "Crop Science," evolving into a comprehensive crop solutions company. With our official expansion into insecticides, fungicides, and crop nutrition products in 2025, the product lineup continues to grow, making a strong and unified brand identity more important than ever.

Anchored by the "KingAgroot Brand", we are shifting our packaging philosophy from "highlighting individual products" to "reinforcing a cohesive brand identification system."

The new packaging strengthens the exclusive KingAgroot Brand Identification Zone, seamlessly integrating the iconic logo with a refined main product visual. This creates a powerful sense of brand unity and conveys KingAgroot's position as an innovator in China's agrochemical industry.

Refreshed Appearance: Honoring Classic Elements While Enhancing User Experience

Every detail of the new packaging has been thoughtfully designed to offer greater convenience for users.

A Distinctive Identification Zone The core trademark features a 3.6° upward diagonal design, and the product name appears in a steady, modern Song-style typeface. This "New Chinese" aesthetic expresses the confidence and strength of Made-in-China agricultural innovation.

More Efficient Information Display Key product descriptions and usage scenarios are clearly shown beneath the identification zone, creating a cleaner layout that helps users more quickly and accurately select the right solution—improving overall experience.

This design preserves the vitality of KingAgroot's classic products while representing our continuous momentum in innovation and exploration.

KingAgroot's Unified Global Product Brand Identity

Upgraded Outer Carton

Upgraded Bottle Design

New Packaging to Launch Gradually Starting 2025.
Both old and new packaging will remain valid during the transition period.
By the end of 2026 the entire product line is expected to complete the transition to the new packaging system.

Staying True to Our Mission: Protecting Every Field of Hope

This packaging transformation reflects KingAgroot's continuous advancement in the agrochemical industry and marks a significant step toward global brand expansion. From ongoing breakthroughs in patented molecules to the development of full-crop, full-solution systems, KingAgroot remains committed to creating products that are more effective, easier to use, and truly solve farmers' challenges.